I designed both this logo and a brand guide for Eskar Infrastructures. The final logo came as a result of several brainstormed ideas and iterations to create the final design. I discuss my process below.
I began this logo with a meeting with my clients to understand their vision for their business.
From this meeting I took key ideas for imagery that I could use to create this logo.
One topic they continued to discuss were atoms. I took some time to figure out how to incorporate that into my design. This is where the circle around the “K” of the logo then came from.
I played around with different colours, weights and spacing to get to the final look.
This final design was approved by my clients, and from here I was able to create them a brand guide so that now their branding can be consistent across all of their business assets.
